A code that takes people straight to your Facebook page. It saves them searching your name and picking the wrong result out of five similar ones — which is the point where most people give up.
The part of your page address after facebook.com/ — so for facebook.com/myshop, enter myshop.
If the Facebook app is installed, most phones hand the link to the app. Otherwise it opens in the browser, where the visitor may be asked to log in.
No. The address is encoded in the image, so a renamed page breaks every printed code. Settle on the name before printing anything.
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